So you've decided that you're ready to future proof your restaurant and increase your bottom line through mobile ordering. Well, you're in good company, the likes of Starbucks have seen the benefits and have invested heavily in mobile ordering. Now, one in every ten of their transactions is done through the Starbucks app.
First things first... ✋
With mobile ordering, the experience is everything. Customers want to use Bamboo because it saves them time during a busy day, it's seamless and convenient. Nothing beats that feeling of walking into your favourite spot and having your lunch waiting for you. Now more than ever buying decisions are driven by convenience, they want to order because they know it will be quick, easy and efficient.
Before we onboard your restaurant we should already have your menu and your best selling items, you should have decided if you're running a loyalty campaign and if so what will it be, also if you want to run a first order promotion to entice first-time users such as 20% off. Once we have this confirmed we'll design and print any promotional material you need and aim to have it ready for the onboard date.
Make sure your staff are ready
When we set-up your restaurant, we don't just set up hardware and leave, we spend time with staff to run through order experience, give each member of staff the opportunity to order on the app and see the experience from both sides.
The user's order experience
When you receive an order try and prepare it for as close the customers desired order time as possible. Hit 'Start' to notify the customer that their order is being prepared and being taken care of. When the order is ready, hit that oh so important 'Order Ready' button. This prompts the customer to go in-store and collect the order. If they don't receive the ready notification they won't know when to collect their order.
The in-store experience
Make sure you have a clear pick-up area in the store where a customer can see their order when they arrive. When orders are ready to collect, label it with the customer's name and drop it at the pick-up area. This means staff can get back to work and the customer can simply grab and go when they arrive. The goal here is to maximise staff's time and efforts while give customers such an outstanding customer experience so they come back again and again and again and aga...
Going Live 🚀
We've laid the groundwork operationally, now it's time to get some orders. All partners receive their own branded promotion material to share with their audience. These are a great way to let your biggest fans know they can order from their desk and skip the wait via Bamboo. In fact according to our survey data the most successfully form of marketing for Bamboo is through in store material.
Give your team a week to soft-launch
Give your team a week to get to grips with the new system in-store with any organic orders that come in during that week. During this time you should have promotional material setup in-store. Such as posters clearly viewable from the queue, flyers put into bags, flyers or cards at the point of sale and at any stop points around the restaurant.
Time to hard-launch
Now that the team knows the drill and are comfortable, it's time to tell the world about a whole new way to order and pay from your restaurant. Make the most of your offline and online channels.
- Tell every customer - Hand them a flyer and tell every customer about this new way to save time at ordering.
- Use stickers - We can provide stickers to add to your packaging to personalise Bamboo orders with the customers name and stickers to entice new users with 'Next time, save time. Order ahead with Bamboo'.
- Both office drops and handing out flyers around you area can be highly benefeitial for user acquisition and increasing orders. Please contact the Bamboo team if you need material, support or extra hands in order to do so.
- Use your social channels - Announce this new way to order using Instagram and Facebook and reach new customers by sponsoring your post to people around your restaurant.
- Engage customers with a competition - A simple 'Tag a friend and like our page to win' works well, or if you want to create word of mouth try a 'Share a picture of your order and tag us and you could win €25 credit'. We're a big fan of these and don't mind sponsoring your prize.
- Add Bamboo to your website - We'll give you your own domain to point users to, such as https://bamboo.app/cocu
- Add Bamboo to your Facebook - Create a page call to action such as 'Order Now' or 'Use App' and use your custom URL.
We can promote your restaurant through area and office flyer drops. We'll also include you in out in-app and online promotion such as email, push message and promoted social posts.
After launch 📈
Marketing does not end at a launch, success comes from continued promotion and engagement from staff.
Staff engagement starts with you
It's up to you to let your team know how important you want mobile ordering for your restaurant and the benefits it holds not only for the business but also for them. Get your staff excited about reduced transaction times and time at the till or on the phone, that they can serve more customers in less time, no more miscommunication between customers as the customer picks exactly what they want, giving customers an order ahead option means it's a better experience and a happier customer.
Always be pushing
If you really want to make mobile ordering a part of your business promotion shouldn't end after a week. Make it part of your day to day and how you engage with your audience.
We're here to help
When you run out of material let us know and we'll replenish. If you want to run a campaign, we want to help and be part of your success. Let us know if you want us to reach out to businesses and offices in your area, and we can engage with them for our employee lunch and coffee programs.
Set targets and review them
Some of our best performing restaurants set targets and goals. They look at what they did to reach X number of orders last week and how they can better that this week. We can help with this by giving you reports of your daily and weekly orders, best selling items and page bounces.
Have you found yourself not taking any of the above approaches and need some support from the Bamboo Team? Get in touch with the team in the chat bubble below and let's do something about it.
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